The African Marketing Confederation (AMC) – the pan-African umbrella body established to represent the continent’s various marketing bodies, associations and organisations – has launched its own quarterly magazine, Strategic Marketing Africa.
According to a press release circulated by AMC, Strategic Marketing Africa will be a “high quality glossy publication,” providing “in-depth, thought-leadership editorial content to the continent’s marketers, with a special emphasis on topics of relevance to the African marketing and business environment.” These include: marketing strategy; consumer behaviour; market research; digital marketing; advertising; corporate social responsibility; public relations; and relevant global and regional trends.
The press release continues:
The first issue, published in mid-July, is being circulated to the membership of the current AMC member countries – Marketers Association of Zimbabwe (MAZ), Marketing Society of Kenya (MSK), National Institute of Marketing of Nigeria (NIMN), Zambian Institute of Marketing (ZIM) and the Institute of Marketing Management (IMM), South Africa. Additional countries and marketing bodies will be added to the circulation as they become members of the AMC.
Strategic Marketing Africa is believed to be the first publication in Africa to devote itself to coverage of continent-wide marketing-related issues. The 60-page launch issue is free to members and distributed in both print and digital format. At this stage it is not on public sale.
“The vision of the AMC is simple: To promote and maintain high standards of professional skills, ability, ethics and integrity amongst African marketers through national marketing bodies,” says President, Helen McIntee. “Africa – with its diversity of languages, cultures, religions and racial groups, as well as its individual country histories, legacies, political upheavals, varying degrees of technology and different media sophistication – is very much in need of an umbrella body that can link like-minded marketing individuals and organisations across the continent.”
McIntee believes that, by assisting in knowledge sharing via case studies, research outcomes and integrated events, marketers can address Africa’s unique challenges and pave the way for future marketing strategies that will enable Africa to become a continent to look up to in the sphere of marketing.
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